![]() These can help form the basis of an infographic. ![]() You might already have posts where quick bullet points or data visualizations help readers understand the key points of your content. If you’re looking to repurpose your own posts, look for content that can be easily summarized or illustrated. You now understand the benefits of infographics, so your next question may be what kind can you create? What type of information should you share and what works best in an infographic format? This significantly boosts your reach and social media presence. Not only will this engage them, it also makes them more likely to share your posts with their networks. Infographics give you something visual and interesting to share with your followers and act as an insightful aspect of social media marketing. So the right marketing infographics can help you get your message across more effectively as well as educate your audience about your products, services and industry. Educate your audienceĪccording to the previously-cited Infographic World survey, infographics are the most effective medium for learning and retaining information. When an authority site decides to publish your infographic, it means they’re vouching for you, leading readers to see you as a thought leader in your industry. Establish brand authorityīesides more traffic and higher domain authority, getting published by a reputable site gives you clout. In fact, infographics have been known to improve site traffic by 12%. So they might decide to check out your site, thus boosting your traffic and getting more prospects into your sales funnel. Some of the readers are bound to show an interest in your product or service after seeing your infographic. Drive high-quality trafficĪll these backlinks aren’t just for boosting your domain authority they also help you drive traffic to your site. In addition to publishing this infographic on their blog, they also submitted it to other authority sites including Egg Marketing PR, Venngage and Smart Insights. This means you get to build high-quality backlinks and strengthen your domain authority.įor example, the influencer marketing platform Grin publishes infographics on topics ranging from the ROI of influencer marketing to the influencer marketing funnel. Even sites that have an abundance of standard blog posts and may not be accepting guest posts might be interested in publishing an infographic as an alternative. Build high-quality backlinksĪuthority sites realize the benefits of infographics too. They can help you expand the reach of your blog content by translating it into a format that’s perfect for platforms like Pinterest or Instagram. Infographics’ are also a great fit for many social platforms that highly visual. Choose some of your older, text-heavy blog posts and convert the points into bite-sized information for an infographic. Infographic marketing provides you with new ways to repurpose your old content and keep your blog constantly updated. Infographics help you appeal to people with different preferences and expand your overall reach. ![]() Not everyone likes to read text-heavy blog posts and articles some are visual learners and may prefer image content over text. Why use infographics?įirst, let’s try to understand why infographics work and why you should use them in the first place. You’ll discover some of the top benefits of infographics for social media marketing as well as the best practices you should follow when creating one. This guide gives you an in-depth look at infographic marketing so you can successfully implement it. Not to mention the process of strategically promoting and distributing it. But that’s easier said than done because there’s a lot that goes into creating one. So if you’re going to catch up with the competition, there’s no question that infographics should be a part of your content marketing mix. And 84% of respondents in an Infographic World survey found the medium effective. In fact, 65% of B2B marketers have used infographics for content marketing, which makes it one of the top five most used types of content. With the constant demand for bite-sized information and visual content, infographic marketing is only going to grow in popularity as a format for digital content marketing.
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